Search Engine Optimization is used to optimize your website so that search engines such as Google, Bing, Yahoo can rank the quality of your site and list it accordingly in search results etc…
By considering how search engines operate, search terms and the popularity of individual search engines a website can be optimized to rank higher in search results. Generally pages that rank higher in search results will attract more viewers.
Optimizing a website can involve editing content, adding new content or simply rearranging the existing content so that it can be “read” (analyzed and ranked) by search engines correctly.
Some of the best methods to ensure a high page rank is to fill your site with unique, useful and most importantly relevant information to your topic that people cannot find elsewhere. By providing information not found elsewhere you drastically increase the chances of people visiting your site.
Search engines often change their algorithms for reading and ranking websites to penalize developers that use “manipulative” SEO techniques.
Manipulative SEO techniques attempt to exploit loopholes in the ranking system used by search engines in order to raise their page rank. These methods rarely work for long and when they are detected you are penalized and your page rank drops dramatically, search engines can actually refuse to index your site until it has been fixed.